THE ASK: Increase the number of admitted students who pick the University of Oregon over the other schools they get into.
THE STRATEGY: The majority of people who take a UO campus tour choose to enroll. But not every admitted student is able to fly to Oregon for a tour. So we brought the tour to them with UO360.
THE WORK: Worked with university stakeholders to pick the locations on the choose your own adventure-style tour. Researched and wrote content for nearly 100 in-app "campus experiences." Also wrote copy for the app store, promotional materials leading up to the launch of UO360, and the physical VR headset.
Click the image below to read about the process and see the final product.
Content strategy and lead writer: Hannah Lewman
Team: University of Oregon Communications
App development: 360 Labs