THE ASK: Create a disruptive social campaign that builds trust between Uber and its stakeholders.

THE STRATEGY: Because Uber's self-driving cars are making urban space available for better use, the company will repurpose this space with the input of riders to show that it is committed to the cities it serves.

THE WORK: Researched Uber's company development and the reasons for the #DeleteUber campaign, created a digital small business competition designed to blow up on social and give people a reason to re-download Uber or pick it over a competitor, pitched the work at R/GA New York and won the agency's 2017 student pitch competition. 

R/GA Student Pitch Competition Winner

Strategists: Rachel Benner and Hannah Lewman

Writers: Kyle Heiner

Developer: Peri Langlois

Art Director: Tucker Stosic