THE ASK: Drive trial of Silk non-dairy milks. 

THE STRATEGY: Help Silk host the conversation about how to make the world better through food. 

THE WORK: Dove into research on the state of dairy, the capabilities of augmented reality and how to encourage pro-environmental behavior. Dusted off my math skills to write some headlines about the difference non-dairy milk can make. 

Student Spec Work 

Art Director: Kevin Camacho

Strategists: Rachel Benner and Hannah Lewman

Writers: Rachel Benner and Hannah Lewman