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THE ASK: Help Porsche connect with a new demographic. 

THE STRATEGY: Position Porsche 911 as the perfect car for an audience traditionally overlooked by luxury car advertisements: retired gay men. 

THE WORK: Dove into the Porsche brand, watched an abundance of sports car ads, perused through LGBTQ+ culture magazines, and worked to flesh out a picture of our audience. 


Student Spec Work 

Strategists: Rachel Benner and Hannah Lewman

Writer: Kyle Heiner

Art Directors: Sierra Pedro and Blaire Wilson