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Oregon Women's Basketball

THE ASK: Change the fact that the Oregon women's basketball team, the top-ranked team in the Pac-12, has the 47th largest crowd among Division I women's basketball teams. 

THE STRATEGY: Drive interest in the sport by building interest in the players. 

THE WORK: Researched college athletics, the WNBA, and how other sports have leveraged their players' cults of personality. Found an opportunity to reach families looking for role models and beleaguered Oregon fans looking for emerging stars. 


The Mysterious Lead-Up

The Big Reveal

On Campus and Targeted Digital Executions

Results

End-of-season crowd size measurements aren’t in yet, but The Wonder Ducks campaign has already earned attention on the NCAA blog. Plus, The Wonder Ducks content broke engagement records across Oregon women's basketball social accounts in a matter of hours. 


Agency: Allen Hall Advertising

Account Manager: Jake Wilmink

Project Manager: Madison Hamilton

Strategists: Hannah Lewman, Terrence Lewis, Casey Hickman and Amar Mann

Writers: James Vos

Art Directors: Stacy Yurishcheva and Raquel Ortega

Designers: Henry Ammann

Producers: Tyler Robinson

Media Planners: Jordan Bremer and Leah Kennon