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Nike

THE ASK: Give Nike a voice at the Rio 2016 Olympics without relying on a traditional advertising campaign. 

THE STRATEGY: Hook up twenty athletes with over-the-top, hyper-tailored experiences before, during and after the Olympics that they couldn't help but share. 

THE WORK: Dove deep into social media, read insider interviews and came up with perfect, once in a lifetime moments for the best athletes in the world. 



Agency: Nemo Design

Account Manager: Julia Parsley

Project Manager: Liz Martindale

Creative Director: Mark Lewman

Art Director: Jeff Bartel

Copywriter: John Vieira

Designer: Justin Lucero

Research: Hannah Lewman