THE ASK: Give Nike a voice at the Rio 2016 Olympics without relying on a traditional advertising campaign.
THE STRATEGY: Hook up twenty athletes with over-the-top, hyper-tailored experiences before, during and after the Olympics that they couldn't help but share.
THE WORK: Dove deep into social media, read insider interviews and came up with perfect, once in a lifetime moments for the best athletes in the world.
Agency: Nemo Design
Account Manager: Julia Parsley
Project Manager: Liz Martindale
Creative Director: Mark Lewman
Art Director: Jeff Bartel
Copywriter: John Vieira
Designer: Justin Lucero
Research: Hannah Lewman