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MasterCraft

THE ASK: Disrupt the typical MasterCraft marketing and lead with social media to launch the versatile XT20 crossover boat. 

THE STRATEGY: Break the tradition of reformatting the same content across every social channel and maximize engagement through platform-specific content.

THE WORK: Scouted locations to put together a punchy launch video, created playful how-to videos and memes for Facebook and built the ultimate interactive Instagram grid to showcase the crossover capabilities of the XT20. 


YouTube:

 

Instagram:

 
 

The Facebook content:


Agency: Nemo Design

Creative Director: Mark Lewman

Art Director: Jay Floyd

Project Manager: Cassandra Powell

Copywriter: John Vieira

Social Media Strategy: Hannah Lewman