THE ASK: Disrupt the typical MasterCraft marketing and lead with social media to launch the versatile XT20 crossover boat.
THE STRATEGY: Break the tradition of reformatting the same content across every social channel and maximize engagement through platform-specific content.
THE WORK: Scouted locations to put together a punchy launch video, created playful how-to videos and memes for Facebook and built the ultimate interactive Instagram grid to showcase the crossover capabilities of the XT20.
The Facebook content:
Agency: Nemo Design
Creative Director: Mark Lewman
Art Director: Jay Floyd
Project Manager: Cassandra Powell
Copywriter: John Vieira
Social Media Strategy: Hannah Lewman