THE ASK: Disrupt the typical MasterCraft marketing and lead with social media to launch the versatile XT20 crossover boat. 

THE STRATEGY: Break the tradition of reformatting the same content across every social channel and maximize engagement through platform-specific content.

THE WORK: Scouted locations to put together a punchy launch video, created playful how-to videos and memes for Facebook and built the ultimate interactive Instagram grid to showcase the crossover capabilities of the XT20. 





The Facebook content:

Agency: Nemo Design

Creative Director: Mark Lewman

Art Director: Jay Floyd

Project Manager: Cassandra Powell

Copywriter: John Vieira

Social Media Strategy: Hannah Lewman