I’m a Brooklyn-based strategist with PDX roots. My brain is a compost bin filled with marketing science papers, sociology books, and way too many stupid memes. I use this proverbial compost-juice to help brands crack breakthrough ideas that grow their business. 🌱

A few of my guiding principles:

  1. Play the long game. With objectives, with strategies, and with ideas.

  2. Great briefs need an honest-to-god problem to solve.

  3. Talk to real people. As often as possible. Outside of a focus group facility.

  4. Being boring is expensive.

  5. Make it simpler!

Awards aren’t everything but they aren’t nothing. A few I’ve been #humbled and #honored to receive: 

2x Shorty Awards Finalist (2023) • Cannes Gold Lion, Glass: The Lion For Change (2021) • 2x Effie Global Grand Contender (2020, 2021) • Gold Effie, Disease Awareness & Education (2020) • Silver One Show Pencil in Innovation in Design (2020) • Silver Jay Chiat, Product / Service Creation (2019)